Adobe Analytics with AEP(NCS/Job/ 1394)

We are looking for a skilled and results-driven Adobe Experience Platform Specialist who can design, implement, and optimize digital customer experiences using Adobe’s suite of products — AEP, Adobe Analytics, and Adobe Target. 

Key Responsibilities:
 

• Hands-on experience with Adobe Experience Platform, Adobe Analytics, and Adobe Target.
• Strong understanding of customer data platforms (CDPs), data collection methodologies, tagging (including Adobe Launch or Tealium), and real-time personalization strategies.
• Proficient in web technologies such as JavaScript, HTML, and CSS (for troubleshooting and tag management).
• Strong analytical and problem-solving skills; ability to interpret data into actionable strategies.
• Experience working with APIs, data layers, and server-side tagging is a plus.
• Adobe certifications (e.g., Adobe Certified Expert - Analytics Business Practitioner, Adobe Target Business Practitioner) are a strong advantage.
• Lead the strategy, implementation, and optimization of Adobe Experience Platform to unify customer profiles and drive cross-channel personalization.
• Manage end-to-end deployment and enhancement of Adobe Analytics solutions, including tracking strategies, dashboard/report creation, and actionable insights generation.
• Design and execute personalized customer journeys and A/B tests using Adobe Target, optimizing for conversion, engagement, and retention.
• Develop and maintain data schemas, segmentations, and audience management within AEP.
• Collaborate with marketing, technology, UX, and product teams to translate business requirements into technical solutions within the Adobe ecosystem.
• Monitor platform performance and data integrity; troubleshoot technical issues and ensure best practices are followed.
• Provide thought leadership on digital analytics, personalization, and data-driven customer experience innovations.
• Stay current with Adobe product updates, industry trends, and emerging technologies.