Adobe Campaign (NCS/Job/ 1392)

Responsibilities:

• Design, build, and optimize complex marketing campaigns using Adobe Campaign Classic.
• Collaborate with cross-functional teams to gather requirements and translate them into effective marketing strategies.
• Develop and implement data-driven marketing initiatives to enhance customer engagement and conversion rates.
• Utilize Adobe Campaign Classic to create personalized customer journeys and experiences.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Ensure data integrity and compliance with industry standards and regulations.
• Stay updated with the latest trends and best practices in digital marketing and Adobe Marketing Cloud technologies.

Qualifications:

• Bachelor’s degree in computer science, or a related field.
• Minimum of 3 years of hands-on experience with Adobe Campaign Classic.
• Proficiency in other Adobe Marketing Cloud technologies such as Adobe Analytics, Adobe Target, and Adobe Experience Manager.
• Strong understanding of data management, segmentation, and personalization techniques.
• Excellent analytical and problem-solving skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong communication and interpersonal skills.

Technical Skills:

• Proficiency in XML and SOAP for data integration and web services.
• Experience with JavaScript, HTML, and CSS for customizing campaign templates.
• Knowledge of SQL for database management and querying.
• Familiarity with REST APIs for integrating Adobe Campaign Classic with other systems.
• Understanding of data workflows and ETL processes

Preferred Skills:

• Experience with other marketing automation tools and platforms.
• Knowledge of HTML, CSS, and JavaScript.
• Certification in Adobe Campaign Classic or related Adobe technologies.